HANDELSMARKETING NATTER PDF

HANDELSMARKETING NATTER PDF

Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

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Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf.

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Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing nattter. Im einzelnen werden behandelt: Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft.

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Please click the link in that email to activate your subscription. Buy Now Handelsmarketing German, Paperback, 5th 5. Handelsmarketing German, Paperback, 5th 5.