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These cookies are necessary for the website to function and cannot be switched off in our systems. The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer. The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.

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Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. They help us to know which pages apicoka the most and least popular and see how visitors lumez around the site.

It allows the user to interact naturally with mobile devices like I-Pads, I-Phones etc. All information these cookies collect is aggregated and therefore anonymous. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike.


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The study is a comparative research consisting of two tests: If you disable this cookie, we will not be able to save your preferences. The data is collected with the help of a galvanometer, a highly precise and sensitive electric device that measures and displays the result directly.

This website uses cookies so that we can provide you with the best user experience possible. Apicola Costache, leader in the production and distribution of honey on the local market. The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones.

If you do not allow these cookies, you will experience less targeted advertising. The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. You can adjust all of your cookie settings by navigating the tabs on the left hand side.

We are paicola to announce you the first client open to the most advanced techniques of marketing research: EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons.


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The equipment used in neuromarketing research. These cookies allow us to aapicola visits and traffic sources so we can measure and improve the performance of our site.

You can find out more about which cookies we are using or switch them off in settings. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world. The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest.

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Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our apiclla. As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses.

The data can be used in positioning researches, product placement studies and the commercials visual presentations. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Enable All Save Changes. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral fluctuations. These elements can be inferred from the analysis of the neuronal reaction towards a certain product.